Bullhorn's 2025 Industry Trends Report

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Bullhorn Trends Report

RecTech Podcast

Lia Taniguchi is the Senior Research Manager at Bullhorn, where she leads market research initiatives to provide actionable insights that inform business strategy and keep the company at the forefront of industry trends.  Get the report.

TOPICS

• Whats new at Bullhorn? Everytime i see the news wires you guys are buying some sort of recruiting software…

• Its a very jekyll and hyde labor market how ae staffing firms fairing in this “uncertain” environment?

• Whats the biggest takeaway from the report?

• The report highlights that staffing firms using AI were twice as likely to have increased revenue last year. What specific aspects of AI adoption are driving this revenue growth?

• Bullhorn’s GRID 2025 Industry Trends Report indicates that AI and automation can save recruiters up to 17 hours per week. How does this translate into improved efficiency and business outcomes for staffing firms?

• Search and match agents are cited as the top AI tool for improving productivity. Talk more about how these agents enhance the recruitment process and what makes them a game-changer?

• With 80% of candidates wanting to be placed in less than 20 days, how are AI-driven automation and screening tools helping firms meet this expectation?

• What best practices should firms follow to successfully integrate AI into their recruitment strategies?

Debrief of I AM PHENOM with Tim Sackett

I AM PHENOM Debrief

Rectech Podcast

Tim Sackett and I discuss the conference along with Phenom’s new agentic AI offerings.

MY NOTES FROM ANALYST DAY

AI Agents

• “We always believed AI agents are the future of AI” - Phenom CEO

• Phenom is the ‘applied AI for the HR domain’

• Phenom has 25 new AI agents

• Experience agents for each stakeholder….candidates, recruiters, employees, hiring mgr

• Persona agents: intake, onboarding, etc

• Agent creation is like a good manager who knows what to delegate and when

• Agents in Candidate Experience: text msg to jake who attended a pervious hiring event it reminded him and created a personalized job landing page as call to action

• Search assistant: Agent can summarize a role for a prospective candidate

• Scheduling: select interview time, checks on times, checks with hiring mgr,  will email u in an hour.

• Agents in Recruiter experience: new recruiter dashboard to keep each recruiter informed

• X+ will find active candidates in the CRM

• Without x+ recruiter has to spend time searching

• Agent can manage the sourcing completely

• Dashboard shows response rates, interested candidates, unresponsive, etc

• Intake discussion guide provided to recruiter

• Agent contacts hiring mgr over Teams, and conducts the intake (recruiter in the loop)

• Surfaces top candidates and can schedule the interview

• X+ Agent Studio- how they are created (think of agents as new team members) “the factory for building ai agents (low code/nocode)

• Looks like a workflow dashboard (if this then that)

• Can create thru conversational interface, voice, inline…

• Prebuilt agents in the studio, 

• Talent Experience Engine for talent marketers

• Insights and intelligence for your review

• Content creation: LLM is trained on your voice/brand

• Segments is the heart/game changer - automatically created talent pools

• Rengaged candidates, industry leaders, high activity seekers, passive competitor talent etc

• Journeys - how people consume that content

• Agents in the TXE

• Content curator agent creates compelling content to attract talent

• AutoNurture agent manages campaigns to attract talent

• For ex it can create a new campaign for a new country expansion Landing pgs, campaigns, seo

• Day to day stuff: nurturing is a big use case

• Adobe Express now integrated into Phenom, create stunning content with ease

• Hiring Intelligence

• X+ screening screen, schedule, interview

• 30% reduction in time to hire

• Screening: ex 317 applicants, need a way to sort these candidates—deploy a voice agent to make the calls for recruiter – she approves workflow – virtual recruiter agent calls candidate to do a brief screening call – saves 1.5 days in the screening process – 

• Interview Fraud agent can detect candidate use of LLM on calls, face match, voice match

• Hiring Automations

• Screening questions segments into groups ‘highly quantified, unqualified, etc”

• Assessment

• Only best fit candidates can schedule interview

• Thermo Fisher 5k automated interviews scheduled, reduced time to fill by 54%, 7 min avg time from application to interview scheduled

• Elara Caring: 83% completed interviews, 3x increase in monthly volume, 13,000 automated workflows completed already in 2025

• They reassigned recruiters to more high level tasks

• Hiring mgr mobile app coming out

Agentic Automations 

• Candidate can use natural language to search for a job

• Agent can step in and offer other job suggestions

Agents in the Recruiter Manager Experience

• Phenom rec mgmt dashboard

• Suggest ways to optimize

• Overview of team performance

• Shows how many agents each recruiter has employed

• Mgr can coach the agents to get better results

Agents in Onboarding

• First ever agentic onboarding product

• Compliance burden, impersonal experience

• Whats new: Automated compliance, personalized engagement for new hires

• Onboarding dashboard….each candidate has a profile with all the steps needed to onboard you can see the progress, all forms are stored here….

• Journeys for onboarding available.

• A lot of the data can be pre-filled in for candidate based on his/her job application

Employee experience also has agents…feedback, check ins etc

Analyst Day

• 2500 attendees at IAMPHENOM 2025

• Customer: sophisticated product, took a while to work out 1+ years to really , rolled out 20% adoption, 3 years to 93% adoption….did not reduce headcount in TA after implementing Phenom…found “Change Champions” in diff regions to help get use up of Phenom among user base…recruiters are becoming more ‘talent marketers’

• One customer says phenom is doing a better job at taking customer suggestions

• Head of TA said he Wants a “meta agent” to tell him how to manage all the agents! Getting very sophisticated

• AT Unleash and HR tech events they will be teaching ppl about how AI agents work

• Net promoter score is now at 15, shooting for 20 this year

• The Phenom Credential…professionalizing Phenom

• Held a “Customer Obsession Day” .. customers were saying they weren't prepared enough for the implementation journey…. biggest problems implementation, data migration etc.

• As product gets more sophisticated, customer care’s job gets more challenging

Jason Putnam is the New CEO at Vetty

Jason Putnam is the newly announced CEO for Vetty, a background and screening company based in New York. The appointment marks a new phase in Vetty’s continued expansion, and according to the press release, Putnam will set the strategic vision and direction for the next chapter of the company.

Jason Putnam

CEO of Vetty.co

TOPICS DISCUSSED

1. So why Vetty?

2. What is Vettys product lineup today?

3. You steadily climbed the ladder in HR tech, what about those past roles prepared you for this journey?

4. Go to market advice…lots of noise out there

5. Whats next? are you moving into other parts of the hiring process?

6. Is AI going to weave itself into screening and onboarding?

7. Biggest challenge for you in your new role?

8. Biggest challenge for Vetty in 2025?

RecTech is proudly sponsored by Dalia and Jobcase…

Upwage Pioneering the AI Interview

Diana Tsai is the CEO and co-founder at Upwage.com an agentic AI interview tool. Today we’re going to talk about this next generation of recruitment tech, educate you on Agentic AI and learn more about Upwage. (40 min audio)

Sign up for the free Agentic AI Crash Course

AI Interviewing Tech

RecTech Podcast

TOPICS DISCUSSED

1. Define Agentic AI for recruiting…

2. What does Upwage do?

3. Implementation of AI interviewing

4. How exactly does AI-powered screening and matching directly impact retention?

5. How does Upwage’s AI ensure candidates are not just hired faster but also stay longer?

6. You’ve shared specific case studies showing turnover reductions as high as 48% in some sectors. What are the biggest drivers of these improvements?

7. Example of questions the agents can ask?

8. Hiring managers often struggle with predicting long-term candidate success. What signals does Upwage AI identify that human recruiters might overlook?

9. Whats the biggest roadblock potential clients tell you about implement AI based interviewing and how do you typically overcome that objection?

10. Turnover is expensive…What’s your response to skeptics who doubt that AI can fundamentally change retention rates?

11. Prospect asked how do we screen for DNA (company culture) Upwage can do that?

12. Looking ahead, how do you see AI evolving in the talent acquisition space?

13. The long term roadmap for Upwage.

Kendra Cato Talks Staffing Technology

Kendra Cato from Advance Partners

RecTech Podcast

Kendra Cato is Director of Strategic Partnerships at Advance Partners, a funding and strategic services company for the staffing industry…Today we’ll talk about how technology is transforming today’s staffing agencies.

• What is your role at Advance Partners? You worked for bullhorn?

• State of staffing….how are staffing owners feeling

• What are the biggest tech trends transforming the staffing industry and how?

• What challenges and opportunities does AI automation bring to the staffing industry?

• How do firms navigate the complexities of DE&I staffing in today’s environment? 

• How do AI-driven tools and data analytics support inclusive hiring and diverse talent pipelines?

• How can smaller staffing firms differentiate themselves to drive growth?

• How is technology enhancing – or not enhancing – relationship-building among recruiters, candidates and clients.

• How do u stay on top of staffing industry?

• Fav AI tool?

• You’ve had an interesting career path. What are some of the most important lessons you’ve learned along the way? How are they being applied in your work in the staffing industry?

Kirby Cole Talks Recruiting & Technology

Kirby Cole, VP of TA for Eyecare Partners

RecTech Podcast

Kirby Cole is the Vice President, of Talent Acquisition and Doctor Services for St Louis based Eyecare Partners… they operate a national network of eye care locations that provide vision care services. The company employs over 8700 people.

TOPICS DISCUSSED ON THE PODCATS

1. Its a new year, what are your hiring plans for 2025? (what kind of jobs and how many hires)

2. Whats your biggest hiring challenge right now?

3. Biggest TA win in 2024?

4. Describe your HR tech stack

5. What’s one thing from a tech standpoint you want to address this year?

6. Seeing a lot of AI resumes?

7. If I asked you to describe your employer brand what would you say?

8. Most memorable candidate story from 2024?

9. Best part about your job?

Erin Generated 1.1 Million Referrals in 2024

ERIN CEO talks Referrals

RecTech Podcast

A new white paper from ERIN showcases how employees across industries engage with referral programs through mobile, email, and social platforms. 

The data provides actionable insights to enhance enterprise recruitment strategies, emphasizing mobile optimization, recognition programs, and tailored engagement tools.

TOPICS IN THE POD

1. Is this the first time you've published this data? Its almost like a report on your entire business…

2. What were ERIN's key 2024 data points that served as the basis for the white paper findings?

3. What did you learn are the top methods of engagement with employee referrals? Email, social, text, device type?  

4. What is the success rate of leveraging ERIN, in terms of candidate responses, # of hires, referral payouts, and other key metrics?

5. Talk us through the average employee user experience with ERIN, based on what this white paper revealed about how they're engaging with the platform.

6. The white paper addresses how various industries and countries respond to employee referrals. Talk us through those findings.

7. What's your message to companies that haven't yet bought into the idea of leaning heavier on employee referrals as part of their recruitment process? 

8. Where can we find Erin in 25 (conferences)?

Twill Wants You to Refer Tech Talent (and get paid)

Twill CEO

RecTech Podcast

Twill, a next-generation talent platform that connects companies with vetted tech professionals through peer recommendations, has raised $1.4M in pre-seed funding  we’ll talk to their CEO Michelle Volberg about what’s next.

TOPICS INCLUDE:

Whats your background and tell us more about the origin story of Twill?

1. Tech hiring has taken a hit the past two years, do you see that as a hindrance or opportunity?

2. How does the platform work for both candidate and employer? (walk us thu the user experience)

3. Can you walk us through how you validate the expertise of the professionals in your network? What metrics or criteria do you use?

4. What industries or roles have you found this model works particularly well for?

5. When did you launch? Any success stories? Can you share some specific examples where your model has led to particularly successful placements that might have been missed through traditional recruiting channels? 

6. Looking ahead 5 years, how do you see the recruiting landscape evolving? What role do you envision Twill playing in that future?

7. Whats Twills biggest challenge right now?

8. Whats the plan now that you have funding?

HiringBranch CEO Talks Latest Funding Round

Stephane Rivard

RecTech Podcast

HiringBranch offers an AI voice and chat soft skills assessment platform.  Co-Founder and CEO Stephane Rivard confidently predicts AI will soon replace interviews and they just landed 5 million canadian dollars to prove it. This latest funding will help the company expand globally into Latin America, Asia, and the UK.

TOPICS INCLUDE:

1. Give us a quick history of HiringBranch? When did you start and why

2. What problem is HiringBranch solving for? How are you different from competitors?

3. Why do you believe interviews are going away? Why is this new hiring method better than traditional resumes and interviews?

4. There is a lot of conversation around AI and bias in the hiring process. How does HiringBranch debunk claims that AI is biased? Do you believe AI can actually improve the quality of a hire?

5. I hear you coined the term "Soft Skill AI." What is Soft Skills AI? Why is it important to measure soft skills in the hiring process?

6. I hear you just received recent funding. What is the future of HiringBranch?

Jon Stross, Greenhouse Co-founder, Talks State of Job Hunting

Jon Stross, Greenhouse Software

The 2024 State of Job Hunting report, recently released by Greenhouse, a leading hiring platform, paints a challenging picture of the current job market. Despite nearly half of US workers actively seeking new opportunities, a significant portion experiences heightened anxiety due to a broken hiring system –we’ll talk about it next with co-founder Jon Stross

“The data highlights a troubling reality— the job market has become more soul-crushing than ever. Candidates are trapped in a cycle of despair and have no idea what’s going on. Hiring feels like a black box. It’s become a battlefield that job seekers have to cross – employers ghosting candidates, fake, spam, and scam jobs— and AI is only exacerbating it all,” says Jon Stross, President and Co-founder of Greenhouse.