Chris Forman is the CEO of Appcast, the programmatic job advertising company based in New Hampshire. They just released their annual report on recruitment marketing data points and we’ll dive into those numbers on today's episode.
TOPICS DISCUSSED
Whats should the avg employer know about programmatic before they engage with a vendor like you?
Is there a minimum budget and certain number of jobs you need to have to leverage Appcasts’s service?
The report examines 2020 job ad data – 125 million job ad clicks and 7 million applies – from nearly 1,300 U.S. employers, revealing how industry and job function, geography and market, job ad content and timing impact recruitment advertising outcomes.
The big headline---mobile applies surpassed desktop applies for the first time in 2020; 60.7% of job applications were completed on mobile devices compared to 39.3% on desktop. → Whats driving these mobile apply numbers?
How much was mobile apply last year?
The avg cost per click across all industries is now .79 cents per click
What are the top job boards?
Talk about timing...when is the best time to post jobs?
Job ads with titles between one and three words had the highest average volume of clicks per job (2.68) and highest apply rate at 6.22%. (simpler is better right?)
You can also do CPA or cost by application, what are going rates when it comes to buying applications?